Event Details

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Teach-In Workshop – What Does Marketing Really Mean?

Introduction: The days when the MD could pass responsibility for marketing to a Marketing Manager have gone. There is nothing more important now than knowing what your customer wants and where he/she is going! This simple fact is being realised at different times by different organisations; Size is no longer important; and having been around for a long time is often seen as a problem today rather than a benefit. This dynamic course helps you understand the problems associated with time and looks at the need to re-invent yourself continually so that what you are marketing is always attractive and relevant.

Delegates will learn:

• How to look through the eyes of the customer.
• What market information to look for and where to go to find it
• How to recognise the forces that impact on your business
• How to evaluate your strategic marketing options
• How to gain competitive advantage
• How to find out if it is all worth it

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Speaker: Charles Wilkins

Who should attend: All business owners, senior managers and managers who may influence their organisation’s interaction with Customers and Markets.

Timetable: 10.30 – 13.00

Price per delegate: £35.00 plus VAT.

N.B. Places on the workshop can only be confirmed once payment is received. If you have special requirements, please email advice@thelbss.co.uk at the time of booking.

All our speakers are professionals
who spend their time ‘doing’, not just teaching

The London Business Support Service
As passionate about your business as you are